The brightest ideas don't come from one place or one type of person. Up to 120 million people in the U.S.A do not see themselves portrayed in adverts and 92% of creative jobs in the UK are held by the most "advantaged" in society. That doesn't add up for anyone. We're here to help move the healthcare creative, tech and communications industries in a more equitable direction.
We’re proud to be the only health and wellness award show in the world to donate a proportion of profits towards a Talent and Diversity Fund.
Any charity from across the world can apply for it. All they have to do is demonstrate how they would use the money to help increase diversity and under-represented talent break into health and wellness communication agencies.
Winners of our prestigious awards are invited to review all submissions and decide who gets the money.
To submit a proposal for our fund please provide a 5 page (max.) deck or a video no longer than 3 mins (both are acceptable). Deadline is Friday 31 January. Email your submission or any questions to awards@thecreativefloor.com
Using the principles of human-centred design and focusing on the key transition years of ages 5, 10 and 15 years old, Schools2030 supports teachers and students to design and implement education micro-innovations. These low-cost and scaleable innovations are informing and transforming education systems to improve holistic learning outcomes for the most marginalised learners worldwide. The money was donated to AKDN in collaboration with Schools2030.
Our Talent and Diversity Fund will help Brixton Finishing school continue their free award winning programmes to turn raw talent from under-represented communities into advertising and marketing superstars. To see their work click here.
Our Talent & Diversity Fund will help The Ideas Foundation continue to give high quality creative learning experiences that make a big difference to social mobility and improving life chances. To see their work click here.
Our Talent and Diversity Fund will help Key4Life deliver an innovative creative rehabilitation programme to those in prison and those at risk of going to prison. To see their ground-breaking work click here
Play is an integral part of being creative. Just ask anyone who's won one of our awards. Our Talent and Diversity Fund will help build a brand new playground in Education Pour Le Kilimanjaro, a local community school in Tanzania, East Africa. You can see their incredible work and development of the project here.
Our Talent and Diversity Fund will help a new nine-month professional development course will equip staff and civil society leaders with design coaching skills. Human Centred Design is a mindset and creative approach to problem solving. It enables communities to explore challenges and identify new ways of solving them through highly participatory methods of inquiry and idea generation. The money was donated to AKDN in collaboration with Schools2030 in Uganda.
Our Talent and Diversity Fund will help SCA continue to seek out misfits and set them on an unorthodox path of birthing a unique breed of creative talent. To see their winning submission click here
Our Talent and Diversity Fund will help Key4Life reduce youth re-offending through delivering an innovative rehabilitation programme to those in prison and those at risk of going to prison. To see their ground-breaking work click here
Our Talent and Diversity Fund will help Brixton Finishing school continue their award winning programmes to turn talent from under-represented communities into advertising and marketing superstars. To see their winning submission click here
Responding to the devastating earthquakes that have hit Turkey and Syria we have donated funds to help with the emergency and humanitarian aid. The money was donated to DEC.
Responding to the devastating impact of climate change on the developing world we donated funds towards helping those in Africa and Asia with vital healthcare and education programmes. The money was donated to AKDN.
Our Talent and Diversity Fund will help SCA continue to seek out misfits and set them on an unpredictable and unorthodox path of education, birthing a unique breed of creative talent. To see their winning submission click here.
Our Talent & Diversity Fund will help The Ideas Foundation work with students, schools and agencies – injecting fresh blood into the creative world. To see their winning submission click here.
Responding to the devastating impact the corona virus has had in India we decided to direct part of our fund to on the ground relief and medical resources. The money was donated to the AKDN Global Pandemic Relief Fund.
Due to the pandemic we had to postpone our award show and were unable to raise any funds. However, as a result we created The Creative Floor Superstars. A global recruitment platform to help provide a pipeline of talent to consumer and healthcare agencies. Proportion of profits from this initiative will continue to raise money towards our Talent & Diversity Fund. To see how we can help you find your next role or fill your agency with Superstars, click here.
The Ideas Foundation for the fourth year have won our Talent & Diversity Fund. They will be using the money towards helping more underprivileged talent into healthcare advertising agencies. We’ll post their progress here once those projects have been completed.
Two charities were picked by our judges to win our Talent & Diversity Fund - JOLT Academy and The Ideas Foundation. You can see what they did with the funding below.
JOLT Academy is the leading diversity focused grassroots training organisation for the creative industry. We find, train and manage interns from ALL under-represented backgrounds for many of the UK’s leading creative companies. The funding provided by The Creative Floor’s Talent and Diversity Fund has been pivotal in allowing us to expand our services and to positively impact the lives of more people by providing opportunity to those with the most talent and least access.
Andy Knell, Founder, JOLT Academy
We’re here to help move the creative, tech and communications industries in a more diverse direction. We’re asking them to think bigger and open their doors to students who don’t normally get a look-in. The Creative Floor funding has helped us to run creative projects with young people from a range of diverse backgrounds: gender, ethnicity, faith, geography, sexuality, social background.
Helen Poole, Creative Programme Manager, Ideas Foundation
The Ideas Foundation won our Talent & Diversity Fund for the second year in a row. They reached and inspired over 370 students across the UK with 3 health and wellness briefs. You can see the overview of the projects here.
The Ideas Foundation is committed to helping disadvantaged teenagers find a career in advertising. It believes that by increasing diversity in the creative industries, fundamentally increases the quality of creative ideas. To see what they did with the fund click here
The School of Communication Arts 2.0 is located inside a church in Brixton, London. It’s a brilliant social enterprise that helps develop talent from all walks of life into the creative industry. The Creative Floor Talent and Diversity Fund will help direct some of that talent into health and wellness agencies. Since the donation, SCA has become the most awarded advertising school in the world. See their submission below.
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